Sprivy
A farm-to-home marketplace that brings the trust of local markets into a digital grocery experience.
Overview
Sprivy reimagines online grocery shopping for urban India where consumers want fresh, organic produce but can't trust what they see online. The platform connects buyers directly to certified farmers, making sourcing transparent, portioning flexible, and packaging sustainable. It's designed to bring the tactile confidence of a local sabzi mandi into a digital experience.
Project type
Product Design / E-commerce Platform
My role
UX Strategy, Research Synthesis, IA, UI, Brand Identity
Duration
6 Weeks
Core Problem
Access to fresh, trustworthy organic produce in urban India is broken - not by availability, but by trust. Consumers can't verify what's organic, can't control how much they buy, and can't trust that what arrives will match what was shown. The result: they default to the local market, where they can see, touch, and ask.
Key Observations
Core Problem
The question I started with,
How might we create a trusted digital marketplace that mirrors local market experiences while ensuring freshness, sustainability & seamless convenience?
Key Insights
These insights shaped the direction of the solution.
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3
5
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Opportunity Areas
From research, three key opportunities emerged.
Ideation
We explored how to connect behavior, infrastructure, and data into one ecosystem.
Experience Strategy
We structured Sprivy around five pillars
Brand Identity
The identity of Kora Kagaz reflects clarity, optimism, and accountability.
Final Screens
Kora Kagaz is a connected service ecosystem.
01 Purchasing Fresh Produce
01 Purchasing Fresh Produce
03 Meal kits
Beyond Digital
Designed the packaging.
Reflection
This project strengthened my understanding of service design beyond interface design.
Trust is designed, not claimed
Experience extends beyond the interface
Convenience and consciousness can coexist
Story creates emotional stickiness