Sprivy
Sprivy is a digital marketplace that connects consumers directly with farmers, making fresh, certified produce accessible through a seamless and transparent online experience.
Overview
Sprivy is a digital marketplace that connects consumers directly with farmers, making fresh, certified produce accessible through a seamless and transparent online experience.
Project type
Product Design / E-commerce Platform
My role
UX Strategy, Research Synthesis, IA, UI, Brand Identity
Duration
6 Weeks
Core Problem
Access to fresh, trustworthy organic produce in urban India is inconsistent. Consumers struggle with misleading labels, unclear sourcing, poor packaging, and inconvenient delivery systems, making healthy choices feel uncertain and inconvenient.
Key Observations
Core Problem
The question I started with,
How might we create a trusted digital marketplace that mirrors local market experiences while ensuring freshness, sustainability & seamless convenience?
Key Insights
These insights shaped the direction of the solution.
1
3
5
2
4
4
Opportunity Areas
From research, three key opportunities emerged.
Ideation
We explored how to connect behavior, infrastructure, and data into one ecosystem.
Experience Strategy
We structured Sprivy around five pillars
Brand Identity
The identity of Kora Kagaz reflects clarity, optimism, and accountability.
Final Screens
Kora Kagaz is a connected service ecosystem.
01 Purchasing Fresh Produce
01 Purchasing Fresh Produce
03 Meal kits
Beyond Digital
Designed the packaging.
Reflection
This project strengthened my understanding of service design beyond interface design.
Trust is designed, not claimed
Experience extends beyond the interface
Convenience and consciousness can coexist
Story creates emotional stickiness